Healthier Scotland created a mobile app called ‘drinking mirror’ for a campaign for the Scottish government. This app was conceived, designed and built by our team at Future Face.
This app was aimed at women to educate them on the changes reducing their alcohol consumption by one glass would have on their face. The results? Within 24 hours the app was downloaded 100,000 times driving 52 pieces of news coverage from across the world to report on the Scottish Government’s campaign.
It is going very well with the face-aging api. Our pension members have been using it and are having great fun. The campaign is rolling with about 15k usage, 10% of all members who have downloaded the app. The scenes and stories help to paint a gentler picture of getting people to consider pensions.
Alcohol is the single biggest cause of death in young people aged 16-24, with 27% of male deaths and 15% of female deaths. Unfortunately as we all remember from our youths, we used to be immortal, but we cared desperately about how we looked. If the drinking time machine app prevents a single young death then it will have been worthwhile, and it may indeed prevent tens or even hundreds in due course.
The creation of the alcohol app enabled audiences to see what the impact of drinking too much might be which was a strong tactic appealing to the target audience and media alike. As a key part of our PR activity, it helped deliver a strong and engaging campaign with maximum effect.
The software is installed and works like a charm. We started playing around with the software in our exhibition space, and it looks great!
Thanks so much for all of you and your team’s work on the program. The aging effects work wonderfully. I especially like the ability to get in at the end and re-adjust my selections—it’s not only fun, but I think it really helps get the specific content points across. Kudos.”
